Wednesday, May 5, 2010

Famous Faces Representing Beauty Brands

There have been three recent, noteworthy announcements about famous women signing up to be the "face" of beauty companies. I think all of them were great choices!

Actress Diane Kruger was just announced as the new face of Calvin Klein’s upcoming women’s fragrance launch, Calvin Klein Beauty. Highlighted for her recent work in Inglorious Bastards, the stunning starlet is well-known for her remarkable style. She joins a brand roster of fashion and beauty icons that includes Kate Moss, Scarlett Johansson, Christy Turlington, Natalia Vodianova, and Eva Mendes.

Kruger attended the 2010 Costume Institute Benefit at the Metropolitan Museum of Art in New York City, celebrating the night with Francisco Costa, Calvin Klein Collection’s Women’s Creative Director. Her look for the evening was in line with the iconic Calvin Klein aesthetic of clean lines and understated elegance.

Calvin Klein Beauty will debut this fall, and Diane Kruger will star in the global print and television advertising campaign.

And who better to represent COVERGIRL than the darling Taylor Swift? With her fresh beauty and authentic style, the Grammy winning, multi-platinum singer and songwriter is the perfect face for the brand. COVERGIRL appeals to all ages, but has a special place in the makeup bags and hearts of under-30 beauties.

Equally brilliant, I think, was Lancôme's choice of the gorgeous actress Julia Roberts as its newest ambassadress. Julia Roberts, known around the world for her talent, charm, and smile, has a look that appeals to everyone.
We all study these faces for their looks. Some of us try to recreate them! Who doesn't read the notes featured in magazine ads that identify the shades of makeup these famous faces are wearing? I'll enjoy following these gorgeous gals.

Photos courtesy of Calvin Klein, COVERGIRL, and Lancome

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